We're excited to announce the partnership between XFlow and eComX, a Shopify theme provider focused on creating storefront experiences that match how different types of shoppers actually browse, evaluate, and buy.
With four purpose-built themes: Blum, Electro, Shine, and Normcore, eComX offers solutions for a wide range of Shopify businesses, from fashion and beauty brands to electronics stores and large B2B catalogs. Each theme combines industry-specific storefront experiences with strong performance and responsive design, making it easier for merchants to build a store that fits both their products and their customers.
Meet the eComX Shopify Themes
Blum - Built for Fashion & Apparel
Blum is a premium Shopify theme designed around the way fashion shoppers discover products and make purchasing decisions.
Key highlights include:
- Media-focused layouts, shoppable lookbooks, and product hotspots to capture attention.
- Mega menus, infinite scroll, combine listings, and predictive search for large, variant-heavy catalogs.
- 5 live-demo presets covering fashion, streetwear, wellness/sports, kidswear, and home/art.
- 95+ Lighthouse scores on both mobile and desktop with responsive design across devices.
Electro - Built for Electronics & Tech
Electro is designed for electronics, technology, and multi-category merchants whose customers often need to research and compare products before purchasing.
Key highlights include:
- Side-by-side product comparison, spec-focused layouts, and three filter types to help shoppers shortlist products quickly.
- Sticky purchasing bars and built-in cross-sell tools to keep customers moving toward checkout.
- B2B-ready features such as bulk buy and quick order lists.
- 4 live-demo presets for consumer electronics, office tech, security/surveillance, and streetwear.
- 95+ Lighthouse scores on both mobile and desktop with responsive design.
š Explore Electro Theme now
Shine - Built for Beauty & Wellness
Shine is a highly flexible Shopify theme for beauty and wellness brands looking to create an aspirational storefront without requiring a designer.
Key highlights include:
- Blurry background effects, flexible content collages, and media layouts to capture attention.
- Ingredient transparency, UGC content, and usage-direction sections designed to build trust.
- Deep customization and flexible layouts for creating a distinctive brand identity.
- 3 live-demo presets for skincare, luxury cosmetics, and sports/outdoor, with additional presets planned for jewelry and bags.
- 95+ Lighthouse scores on both mobile and desktop with responsive design.
Normcore - Built for Large Catalogs & B2B
Normcore is designed for large-catalog merchants, including B2B and wholesale businesses that need deeper product organization and seamless buying workflows.
Key highlights include:
- Multiple layouts for presenting, searching, and filtering large catalogs efficiently.
- B2B-focused tools including bulk buy, quick order lists, login-gated pricing, and combined listings.
- Side-by-side comparison for specification-heavy purchasing decisions, such as dimensions and materials.
- A simple but powerful design focused on the complete shopper journey.
- 5 live-demo presets covering home furniture, fashion, art/DIY, beauty, and food & drink.
- 93+ Lighthouse scores on both mobile and desktop with responsive design.
š Explore Normcore Theme now
Tested with XFlow for a Seamless Experience
At the moment, XFlow has been tested across all four eComX themes -Blum, Electro, Shine, and Normcore to ensure a smooth and reliable experience for merchants.
Whether you're using a fashion-focused theme like Blum, an electronics storefront with Electro, a beauty and wellness store powered by Shine, or a large-catalog B2B business on Normcore, you can confidently combine XFlow with your preferred eComX theme without compromising the storefront experience.
